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30
Jun

Marshall Backlar on how to write a cover letter

Marshall Backlar called in about the purpose of a cover letter. (download mp3) 2 min

Got a comment, question or tip? call it into our comment line at (888) 645-1637

26
Jun

How to write a cover letter #3

August Cohen calls in with a great ip about formatting your cover letter. 30 sec (download mp3)

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One listener also wrote in:

My name is Janet Ruck. I am the co-author of the recently published book – “Guide to America’s Federal Jobs”. I am a career coach with experience in the private and federal sectors.

What is the best way to craft a cover letter? The most important thing to remember about a cover letter is that it markets your resume, which markets you. A cover letter gets your resume read – a resume gets you an interview – an interview gets you a job.

There are no generic cover letters: You need to spend time targeting your cover letter to the job that you are applying for.

A cover letter is divided into 3 main sections:
1. Introduction – the first paragraph tells the reader how you learned about the position.
2. Body – provides some specifics about your skills and qualifications for the job
3. Closing – what action you are seeking, usually this is where you request an interview

Always remember who your reader is: the person who will be interviewing you for a job. Write for this reader – what does he or she need to know about you to interest him/her to read your resume?

Remember the “WIIFM: What’s In It for Me?” from the perspective of the reader and ultimately the interviewer. What do you have to offer that will benefit the employer?

If you remember to market yourself from the point of view of the reader, your cover letter will get your resume read which, in turn, will get you the interview, which is how you get the job!

24
Jun

How to start your cover letter

Anne Follis from Career Happy called in with some good tips on how to start your cover letter. (1 min) (download mp3)

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Got a comment, question or tip? call it into our comment line at (888) 645-1637

23
Jun

How to write a cover letter #2

This time career expert Adrian Mach chimes in with her 3 tips for crafting a cover letter. (1 min 15 sec) (download mp3)

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Got a comment, question or tip? call it into our comment line at (888) 645-1637

23
Jun

How to write a cover letter #1

NeW! Career Break: SixFigureStart co-founder Connie Thanasoulis calls in and gives a very detailed explanation for how you should write your cover letter. Thanks Connie! (download mp3)

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Do you have a great tip about cover letters or another job search tactic? call it into our comment line at 888-645-1637. Be sure to lead with your name/company, speak clearly and make it 3 mins or less.

20
Mar

Cover letter secrets

“Cover letters offer a golden opportunity to link your set of skills, experience, talents and interests with a particular company or job. They are your formal introduction to people who can be influential in your job search, and they prepare your readers for all the details, experiences and accomplishments highlighted on your resume,” says Louise Kursmark, co-author of the recently released book 15-Minute Cover Letter, Second Edition.

In her book, Kursmark shares several winning strategies for crafting cover letters. And that’s just the beginning. She also reveals how to use cover letters to get on employers’ radar screens and secure interview opportunities. And, no, blasting hundreds of unsolicited resumes and cover letters is not a strategy she recommends!

Instead, consider the following tips. According to Kursmark, these actions are effective strategies for scoring face-to-face interviews.

· Pack your P.S. with punch. Most people immediately jump to the P.S. portion of a letter and read it again after finishing the rest. With a P.S., you can close your letter on a particularly positive and powerful note. To do so, be sure the P.S. contains information valuable to the employer. You might mention how a skill or experience of yours relates to one of the employer’s current goals. You might also congratulate the reader on an achievement or media coverage.

· Write to someone in particular. Avoid sending a letter “To whom it may concern.” If you don’t know the name of the person who will receive your letter, try searching Google or LinkedIn to uncover the name of the appropriate hiring manager or a contact in the human resources department.

· “Drop names” to make an impact. One of the most compelling ways to begin the letter is to mention the name of a person who referred you. If don’t know someone connected to the employer, consider referencing an interview you might have seen or read about that featured quotes from someone employed at the organization.

· Refer to your resume, but don’t repeat it word-for-word. Your letter should expand on the results, skills and success stories that are in your resume. Be sure to add more details about these points or blend two or three accomplishments from your resume into one powerful story in your letter.

15-Minute Cover Letter, Second Edition, is available at all major bookstores and from the publisher. The author, Louise Kursmark, is immediately available for print, broadcast and online interviews. To speak with Kursmark or request a copy of her book, please contact Selena Dehne.